Archive for May, 2011
Multichannel Merchant, a leading trade magazine published by Penton Media, inc. has released its Outlook 2011: Ecommerce survey results. The trade magazines subscribers polled were asked a variety of questions in the topic categories:
- Mobile commerce
- Web site rich media usage techniques
- User generated content
- Web site redesigns and function
- Search strategies
- Payments and security
The top 8 most valuable ecommerce marketing strategies may or may not surprise you.
Download the full Outlook 2011: Ecommerce report.
One making an analysis of these survey results would soon see that trends seem to waffle this way or that depending on the ever-changing dance that occurs between the merchant and customer. The thing that More >
Internet Retailer magazines March 2011 business e-mail marketing survey reflect some interesting trends. Depending on your type of business, how you conduct your email marketing and how you address other various considerations, some businesses are reporting up to a 25% increase in their online sales.
The survey shows that overall 53.6% of the respondents reported only 10% of their sales came from e-mail marketing, while 5.4% reported a 25% increase. 25% of the respondents reported a low of only 0.5% increase in sales. Nearly a third of respondents did not know how much they earned. Apparently indicating that no measurement of More >